Journal Author Instructions

Aims and Scope

Consistent with the aims and objectives of the Asian Forum on Business Education (AFBE), the Asian Forum on Business Education Journal is devoted to publishing research and discussion papers, and information concerning all aspects of business and business education relevant to the Asian region. This includes accounting, management information systems, electronic commerce, information systems and technology, business administration, marketing, consumer behavior, internet marketing, finance and banking, human resource management, organisational behaviour, economics, international business, operations management, technology and innovation management, procurement and outsourcing, business ethics and business education. All theoretical, empirical, and applied manuscripts will be considered for publication.
The Journal will accept manuscripts for the following sections:

  • Academic papers. Double-blind peer-reviewed by two anonymous reviewers.
    Please note: Papers accepted for publication in the AFBE Journal become the academic property of AFBE as far as publication is concerned.
    All papers submitted to the AFBE Journal for publication should not have been published in the same format and with the same title in any other publication  once they are accepted for publication in the AFBE Journal.
  • Working papers from postgraduate students and early-career researchers and other appropriate working papers; non-blind peer-reviewed by one reviewer; not subject to the strict academic rigor of academic papers. This section is generally aimed at developing research and academic writing skills.
  • Discussion papers on topical or relevant aspects of Asian business and business education are invited from academics and practitioners; Editor reviewed, but not peer reviewed.

Editorial Board:

  • Professor Dr. Brian Sheehan, AFBE
  • Dr. Mathin Nanere, La Trobe University, Melbourne, Australia, FAFBE
  • Dr. John Barnes, Assumption University, Thailand
  • Professor Wasan Granjanamukda, Thaksin University, Thailand
  • Dr. Om Huvanand, Principal, LANGUAGE EXPRESS CO., LTD

Editorial Sub-Committee:

  • Professor Brian Sheehan (Editor and Sub-Committee Chair)
  • Dr. Chris Perryer, University of Western Australia, Perth, Western Australia
  • Dr. Victor Egan (Chair, IPSA Accreditation and Quality Improvement Sub-Committee)
  • Professor Roger Baran, (Vice-President of AFBE)
  • Dr. John Barnes, Assumption University, Thailand
  • Professor Wasan Granjanamukda, Thaksin University, Thailand

Instructions for Authors

The ISSN number for the AFBE journal is ISSN 2071-7873. All academic papers are subject to a double-blind refereeing process. There is no submission fee and no page charge. The Editor will make the final decision as to acceptability after taking into account the reports from referees. Authors will be provided with copies of the referees’ reports.
· Submission: Authors should submit their manuscript electronically in Microsoft Word format (doc, docx) to the Editor, Prof. Dr Brian Sheehan (
Authors should specify for which section they wish their manuscript to be considered (i.e., academic paper; working paper; discussion paper).
Manuscripts will be reviewed by the Editor for general suitability for the specified section. If judged suitable for the academic paper section, a double-blind peer review process will take place. If judged suitable for the working paper section, a non-blind peer review process will take place. Based on the recommendations of the reviewers, the Editor will then make the final decision regarding acceptance for publication. Time to publication is expected to be no more than 6 months in most cases. If necessary, it is requested that authors have their manuscript proof-read by a native English speaker for spelling and grammatical correction before submission. Manuscripts with serious writing problems will not be accepted.

· Manuscript format: Same as AFBE conference papers; templates are available to download:


Author’s Name

Affiliation, City, Country

Email: x

Discussion papers should be written in an essay style. Preferred topics will relate to business and business education in an Asian context, or with reference to an Asian context, Sub-headings may be used (Times New Roman; bold), as shown below.

In the body of the paper, put et al. in italics (Four or more authors).

In the body of the paper, do not indicate the first name or initials of reference authors, only the family names, e.g. Smith and Jones (2011).

Do not use et al. in the reference list. You must put full names plus initials of each author.

Put 1 space between references in reference list, e.g.

Smith and Jones (2011) (plus reference details)

Wilson and Baker (2009) (plus reference details)

For journal articles in the reference list, you must indicate page numbers.

The first time an author uses “et al”, in the body of the paper, all authors’ family names need to be spell out. After that, “et al” should be used for all further references to that reference.

For a direct quotation in the body of the paper, you must indicate authors’ names and page number.

For electronic references, you must indicate when retrieved (by specific date, e.g. 1 February 2012).

In the reference list, references must be in alphabetical order by English family names, e.g.

Anderson (plus initials) (2012)

Bell (plus initials) (2008)

Crabtree and Smith (plus initials of each author) (2006)

If no author is indicated, the reference goes under the publisher’s name.

If no year of publication, (no year) after author’s family name and initials.

Reviewer Feedback Form AFBE Journal

Download reviewer feedback form from here: AFBE Journal Reviewer Feedback Form.

Sub-heading for Discussion Paper

Discussion papers should be 2-10 pages (1,000-5,000 words; single-spaced). Figures and Tables may be included in the format shown below.
TABLE 1: Title of Table



A conclision should be including (100-300 words) that briefly sums up the main point(s) of the paper. Any supporting references can be including as shown below (no more than 10 references).


Collinson, D.L. and Hearn, J. (eds) (1996). Men as Managers, Managers as Men, London: Sage.

Selmer, J. (1996). Expatriate or Local Bosses? HCN Subordinates’ Preferences of Leadership Behaviour, The International Journal of Human Resource Management, 7(1), 164-177.

Tung, R.L. (1982). Chinese Industrial Society after Mao, Lexington, MA.: D.C. Health.

For electronic articles reference as follows (in reference list)
Example: An E-book:
White,R. and Downs, T.F. (2005), How Computers Work, 8th ed. Indianapolis Que (online) Available from: Safari Tech Books Online [Retrieved 16 August 2007]

For electronic articles:( in reference list)
Example : E-journal
Morrison,C. and Jutting,J.(2005) Women’s discrimination in developing countries: a new set for better policies, World Development, July, 33 (7) pp.1065-1081 (online)
Available from Service Direct
[Retrieved 31 July 2005]

For Newspaper Articles: (in reference list)
With author’s name: Ionesco, J. 2001, ‘Federal election: new CHIPP in politics, Advertiser,23 October, p.10.
In body of article:
As Ionesco described ( October,2001)…

For Newspaper Article (without author):
(In reference list):
Advertiser, 2001, ‘Federal election : new CHIPP in politics’, 23 October,p.10
In body of article:
In the Advertiser (23 October 2001,p.10)…
NOTE: The word “the” in English language references is usually omitted , for example, “The Nation’ would be “Nation, The”, under “N” not “T”.

Reference from a thesis: (in the reference list) :
Author’s family name and first name or initials,
Year of publication (if unpublished, indicate this in brackets and put instead the year submitted),
Title of thesis: (in italics)
Designation and type: e.g., Master’s
degree, Faculty of Education,
Institution: Burapha University, Thailand.

There are, of course, other sources of references but the ones I have indicated are the main ones.
For other types of reference, please look under Harvard Referencing on the web or look at the journal publisher’s guidelines.

Working Paper Peer Review – Template


Author’s name

Dear [author’s name]

As a member of the Editorial Board, I was requested to review your manuscript as recently submitted to the Asian Forum on Business Education (AFBE) Journal, I have the following comments:

General Comments

This section should focus on the reviewer’s overall impression of the manuscript, and make comment about the general standard and prospects for future academic publication.

Specific Comments

This section should be more specific about what is required to improve the standard of the manuscript. Comments should include:

  • Quality of research (e.g., methodology, sample, etc.); and
  • Academic writing style (e.g., format, logical flow of idea, critical think, referencing, etc.)

Additional material that the reviewer may think relavant to the topic may be included in the standard format as shown below.


Name of reviewer

Affiliation, city, country

E-mail: e-mail address of reviewer

Additional Reference Material

Collinson, D.L. and Hearn, J. (eds) (1996). Men as Managers, Managers as Men, London: Sage.

Selmer, J. (1996). “Expatriate or Local Bosses? HCN Subordinates’ Preferences of Leadership Behaviour”, The International Journal of Human Resource Management, 7(1), 164-177.

Tung, R.L. (1982). Chinese Industrial Society after Mao, Lexington, MA.: D.C. Health.

As indicated, Discussion papers or articles on related aspects of Asian business and business education are invited from academics and practitioners. These are editor reviewed but not peer reviewed. They should follow the normal AFBE publication guidelines

Book Review – Template

Title: Title of Book (In italics)
Authors: Author 1 and Author 2
Publisher: Name of publisher, place of publication
Year: 200x
Pages: xxx (including notes and appendices)
Cost: US$x (approximately); hardcopy/softcopy edition
ISBN: xxxx
Reviewer: Name of reviewer, affiliation, city, country
Rating: *****

This section should provide a 1-2 line biographical description of each author.

The book review should be in essay format; approximately 1 page. The review should succinctly:

  • Summarise the main points of the book;
  • Indicate application to an Asian context; and,
  • Indicate a stat rating (1-5 stars) according to the following criteria:
    • Readability: Readable by both practitioners and academics; entertaining.
    • Value: Practice/research base, or populist jargon base.
    • Practical applicability: Relevance to real-world application in general.
    • Relevance to an Asian context: Relevance for organizations operating in the Asian region.

Books for review will generally be chosen for their 4-5 star appeal. However, popular books may be reviewed which result in a much lower rating.
Supporting references may be included in the standard format as shown below.

Collinson, D.L. and Hearn, J. (eds) (1996). Men as Managers, Managers as Men, London: Sage.

Selmer, J. (1996). “Expatriate or Local Bosses? HCN Subordinates’ Preferences of Leadership Behaviour”, The International Journal of Human Resource Management, 7(1), 164-177.

Tung, R.L. (1982). Chinese Industrial Society after Mao, Lexington, MA.: D.C. Health.

Book Review – Example

Title: Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant
Authors: W. Chan Kim & Renee Mauborgne
Publisher: Harvard Business School Press, Boston, Massachusetts
Year: 2005
Pages: 222(including notes and appendices)
Cost: U.S$50 (approximately); hardcopy edition
ISBN: 1-59139-619-0
Reviewer: Dr. Victor Egan, Curtin University, Perth, Western Australia
Rating: ****

W.Chan Kim is Chair Professor of Strategy and International Management at INSEAD.
Renee Mauborgne is Professor of Strategy and Management at INSEAD.

Corporate strategy has long focused head-to-head competitive battles with rivals, resulting in a ‘bloody red ocean’ of declining profit margins. This book suggests that seeking a ‘blue ocean’ devoid of competitors is now the road to profitable growth for organizations in the future.
The authors extend the notion of value-adding for clients, and place it in a practical format by providing “analytical tools and frameworks” (Chapter 2). These tools include the “strategy canvas” by which organisations may capture their current strategic status (i.e., benchmarked industry competitive factors). The “four actions framework” (p. 29) is then proffered as a means of creating a new “market space”, or “value curve”, by (1) reducing the focus on some factors that are less relevant in the marketplace; (2) eliminating other factors altogether; (3) raising the focus on more relevant factors; and, (4) creating entirely new strategic factors that the industry has never offered before.
The practical application of ‘blue ocean theory’ is premised on several important factors (addressed in Chapters 7 and 8).

  1. Detailed and effective market research to fully understand the needs and desires of current and potential clients.
  2. Time, energy, and commitment by all levels of the organization; and
  3. Strong leadership which is fully cognizant of the aims and objectives of this approach to strategic thinking.

This book is highly readable, and linked to numerous practical examples. However, management practitioners would be well cautioned on the complexity and cost of application given the above premises. In an Asian context in which manufacturing often dominates amidst increasingly competitive and ‘bloody’ red oceans, the blue ocean’ framework may be a useful one indeed for the future prospects of the strategically fit and astute.
Free article access: All papers will be publicly available free of charge.
· Originality: Submission of a paper to the Asian Forum on Business Education Journal will be taken to imply that it presents original unpublished work, not under consideration for publication elsewhere. Please note: Papers submitted for presentation at AFBE Conferences may also be submitted for publication in the AFBE Journal. If they are accepted for journal publication, only the paper abstract will appear in the Conference paper section. Both members of AFBE and non-members may submit papers to the AFBE Journal.
· Publication dates: The Journal will be published twice per year.
The following dates will apply for 2008/9:
Volume 1, No. 1: 29 August 2008
Volume 2, No. 1: March/April 2009
Volume 2, No. 2: 30 August 2009
Volume 3, No. 1:  June 2010
Volume 3, No. 2: December 2010
Volume 4, No. 1: June 2011
Volume 4, No. 2: July 2011
Volume 4, No. 3: December 2011
Volume 5, No. 1: June 2012
Volume 5, No. 2: December 2012
Volume 5, No. 3 (Special Issue): December 2012